Parbleu Footwear

CASE STUDY

SCROLL

YEAR

2021

CLIENT

PARBLEU FOOTWEAR

SERVICES

E-COMMERCE

Elevating Parbleu Footwear's Online Store with Shopify.

Parbleu Footwear is a luxury sneaker brand with a mission to provide high quality, classic sneakers at an affordable price. Established with a focus on craftsmanship and attention to detail, Parbleu’s sneakers are designed to stand the test of time.

— Sophisticated retakes on classic silhouettes. Using extraordinary premium materials, Parbleu Footwear provides you with a superior sneaker for a fair price.

CHALLENGE

When the company decided to make the switch from WooCommerce to another e-commerce platform, they wanted to not only improve the functionality of their online store, but also make it more visually appealing and higher converting. Here’s how we helped them achieve their goals.

STRATEGY

Our strategy for Parbleu Footwear was to re–platform their online store to Shopify and redesign the webshop to be more visually appealing and user-friendly. In addition, we implemented various conversion optimization techniques to increase the likelihood of sales.

CONCEPT

For the redesign of Parbleu Footwear’s webshop, we utilized a flat design style to give the site a modern and sleek look. We also set up the design and functionality in a way that would allow for easy updates and changes for new collections and seasonal themes.

In addition, we implemented features such as product recommendations and customer reviews to further enhance the user experience and increase conversions.

RESULT

After the redesign and optimization of their webshop, Parbleu saw a direct increase in their online sales. The new Shopify platform provided improved functionality and the visually appealing design helped to effectively showcase their high quality, classic sneakers.

— Providing high quality, classic, luxury sneakers. And all of this at an affordable price. No compromises.

CASE STUDY