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CASE STUDY

Indomie

SCROLL

YEAR

2022

CLIENT

INDOFOOD

SERVICES

SOCIAL MEDIA MARKETING
CONTENT MARKETING
SOCIAL ADVERTISING

Noodling around social in the Netherlands: Indomie's delicious journey

Indomie, the world’s largest producer of instant noodles, wanted to increase brand and product awareness in the Dutch market. In this case study, we will show how we help Indomie to expanded its reach in the Dutch market by using social media .

— Indomie has come a long way since its humble beginnings in the 1970’s. The noodles are made from carefully selected ingredients, the best quality flour and fresh spices from the natural resources of Indonesia giving it a unique and delicious flavor.

CHALLENGE

While Indomie was already known by some consumers in the Dutch market, primarily those with an ethnic background, the brand wants to increase awareness and appeal to a wider, native audience. The challenge was to effectively introduce Indomie to this audience and convince them to try the brand’s noodles.

STRATEGY

To accomplish this goal, we focused on creating high quality content featuring interesting and localized dishes made with Indomie noodles. We emphasized the convenience and versatility of Indomie for busy students and young professionals, and sought to showcase the brand and product in a fun and appealing way.

CONCEPT

To bring our strategy to life, we developed a social media concept centered around the theme “Indomie, Your Anytime, Anywhere Noodle Solution.” Our posts featured mouthwatering photos of Indomie dishes, as well as tips and tricks for using the noodles in a variety of meals. We also incorporated elements of fun and creativity, showcasing the endless possibilities for enjoying Indomie.

RESULT

Indomie is sustainably growing towards mainstream in the Dutch market. In addition, the content created for this campaign has been used in other Indomie markets, further increasing the brand’s global reach. Overall, the campaign effectively demonstrated the appeal of Indomie to a younger, on-the-go audience.

— Flavour, Favoured
by The World.

CASE STUDY

Indomie

SCROLL

YEAR

2022

CLIENT

INDOFOOD

SERVICES

SOCIAL MEDIA MANAGEMENT
CONTENT MARKETING
SOCIAL ADVERTISING

Noodling around social in the Netherlands: Indomie's delicious journey

Indomie, the world’s largest producer of instant noodles, wanted to increase brand and product awareness in the Dutch market. In this case study, we will show how we help Indomie to expanded its reach in the Dutch market by using social media .

— Indomie has come a long way since its humble beginnings in the 1970’s. The noodles are made from carefully selected ingredients, the best quality flour and fresh spices from the natural resources of Indonesia giving it a unique and delicious flavor.

challenge

While Indomie was already known by some consumers in the Dutch market, primarily those with an ethnic background, the brand wants to increase awareness and appeal to a wider, native audience. The challenge was to effectively introduce Indomie to this audience and convince them to try the brand’s noodles.

strategy

To accomplish this goal, we focused on creating high quality content featuring interesting and localized dishes made with Indomie noodles. We emphasized the convenience and versatility of Indomie for busy students and young professionals, and sought to showcase the brand and product in a fun and appealing way.

CONCEPT

To bring our strategy to life, we developed a social media concept centered around the theme “Indomie, Your Anytime, Anywhere Noodle Solution.” Our posts featured mouthwatering photos of Indomie dishes, as well as tips and tricks for using the noodles in a variety of meals. We also incorporated elements of fun and creativity, showcasing the endless possibilities for enjoying Indomie.

result

Indomie is sustainably growing towards mainstream in the Dutch market. In addition, the content created for this campaign has been used in other Indomie markets, further increasing the brand’s global reach. Overall, the campaign effectively demonstrated the appeal of Indomie to a younger, on-the-go audience.

— Flavour, Favoured by The World.

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