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CASE STUDY

Kara

SCROLL

YEAR

2022

CLIENT

KARA

SERVICES

STRAGEGY
CONTENT PRODUCTIONS
SOCIAL MEDIA MANAGEMENT

Raising awareness on social media for Kara, The Coconut Specialist.

Kara UHT Coconut Cream was first introduced in 1989 in Indonesia & Singapore as an answer to consumers’ need for high quality and sustainable coconut products. As an essential ingredient in many authentic Asian dishes.

Kara UHT Coconut Cream was first introduced in 1989 in Indonesia & Singapore as an answer to consumers’ need for high quality and sustainable coconut products. As an essential ingredient in many authentic Asian dishes. Kara takes pride in their product integrity by using carefully hand-picked fresh coconuts from their lush plantation in Sumatra, Indonesia.

— As the Coconut Specialist Kara takes pride in their product integrity by using carefully hand-picked fresh coconuts from their plantation in Indonesia.

CHALLENGE

Kara’s signature rich aroma and freshness contribute to the winning formula that has propelled Kara to become the market leader in Indonesia, Malaysia, and Singapore. And now it is time to grow further in new markets. We were challenged to strengthen and localize the Kara brand in several growing markets in Europe, by the use of social media.

STRATEGY

With limited market information, our strategy was to use social media for increasing brand awareness in one way, but also gain data to build up our target audiences. Desk research showed that Kara products are perfect for pursuing a healthy and sustainable lifestyle. To reach our potential audiences, we needed content that inspires them at relevant times and channels.

CONCEPT

We created a set of recipes, with localized flavor and relevant for both the national and international markets. From this we created high quality content focused om the dishes and sceneries. We also developed a number of beauty recipes, to further position Kara as a lifestyle brand as well.

RESULT

After a test period of 6 months we found out who became the first brand lovers in local European markets. With this specific data we are now expanding our strategy to further increase brand and product awareness, among other things, by using micro food and lifestyle influencers.

— Kara takes pride in their product integrity by using carefully hand-picked fresh coconuts from their lush plantation in Sumatra, Indonesia.

CASE STUDY

Kara

SCROLL

YEAR

2022

CLIENT

KARA

SERVICES

STRATEGY
CONTENT PRODUCTIONS
SOCIAL MEDIA MANAGEMENT

Raising awareness on social media for Kara, The Coconut Specialist.

Kara UHT Coconut Cream was first introduced in 1989 in Indonesia & Singapore as an answer to consumers’ need for high quality and sustainable coconut products. As an essential ingredient in many authentic Asian dishes. Kara takes pride in their product integrity by using carefully hand-picked fresh coconuts from their lush plantation in Sumatra, Indonesia.

— As the Coconut Specialist Kara takes pride in their product integrity by using carefully hand-picked fresh coconuts from their plantation in Indonesia.

challenge

Kara’s signature rich aroma and freshness contribute to the winning formula that has propelled Kara to become the market leader in Indonesia, Malaysia, and Singapore. And now it is time to grow further in new markets. We were challenged to strengthen and localize the Kara brand in several growing markets in Europe, by the use of social media.

strategy

With limited market information, our strategy was to use social media for increasing brand awareness in one way, but also gain data to build up our target audiences. Desk research showed that Kara products are perfect for pursuing a healthy and sustainable lifestyle. To reach our potential audiences, we needed content that inspires them at relevant times and channels.

CONCEPT

We created a set of recipes, with localized flavor and relevant for both the national and international markets. From this we created high quality content focused om the dishes and sceneries. We also developed a number of beauty recipes, to further position Kara as a lifestyle brand as well.

result

After a test period of 6 months we found out who became the first brand lovers in local European markets. With this specific data we are now expanding our strategy to further increase brand and product awareness, among other things, by using micro food and lifestyle influencers.

— Kara takes pride in their product integrity by using carefully hand-picked fresh coconuts from their lush plantation in Sumatra, Indonesia.

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