How smarter flows drive bigger sales
Chapter 1: The Power of Always-On Selling
Most brands think of email as a campaign tool. You launch a drop, write a subject line, hit send and hope for sales. But the most profitable emails? They are not campaigns. They are flows.
Flows are the always-on layer of email marketing. They run quietly in the background, triggered by behavior, timing or segments and they sell while you sleep. Think browse abandonment, welcome journeys, post-purchase, review requests, winbacks and more. Once built well, they keep working for you. Every day. Every week. Every month.
They’re not louder, they’re smarter. And they convert more.
"The best-performing emails are the ones you never hit send on."
Chapter 2: From Basic to Intelligent Automation
The basics are known: browse abandoned, cart abandoned, post-purchase, welcome flow. But that’s just the surface. The real power comes when flows start to think, segmenting based on product viewed, frequency of orders, total lifetime value, or specific behaviors like engaging but never buying.
A high-value customer might get a completely different winback than a one-time buyer. Someone browsing denim for a week? They need different content than someone deep in the checkout.
Smarter flows learn from user behavior and use branching logic to respond in relevant, contextual ways. This is where most brands leave money on the table: they build one-size-fits-all flows and stop there.
