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CASE STUDY
Acqua di Bianchi
SCROLL
YEAR
2022
CLIENT
ACQUA DI BIANCHI
SERVICES
BRANDING
STORYTELLING
CONTENT MARKETING
SOCIAL MEDIA
An Italian boutique water brand located near Lake Como, the most fashionable lake in the world.
Born after forty years of natural filtration the water of Acqua di Bianchi is obtained at the Grotto of ‘Tartavalle’ in one of the oldest concessions in Italy. All it needed was a well thought-out brand with a high-profile storytelling.
When the initiators of Acqua di Bianchi came to us with high quality water and a beautiful story we joined forces to create a brand in which the story and the look and feel of Acqua di Bianchi was incorporated in all aspects. This resulted in a high end water brand that was translated into a logo, brand identity, bottle etiquette, photography, social content and so on.
CHALLENGE
STRATEGY
The water of Acqua di Bianchi is not just
another water. Many spring waters come from the ground, Acqua di Bianchi is characterized as “acqua sorgente grotto”, meaning ‘water collected in a cave’. The balanced composition
of the minerals, pairs the water exceptionally well with the finest gastronomy and in particular with wines and spirits.
After several strategic sessions at ‘Terme di Tartavalle’ in Italy, we concluded that Acqua di Bianchi is best positioned as a boutique gourmet product for luxury hotels and fine dining restaurants. Next to this, the product should merge perfectly in the often amazing sceneries where Acqua di Bianchi could be served. And that the usage of storytelling for marketing communication is therefore perfect. Because we don’t sell just water, we sell ’emozione’.
CONCEPT
For the brand identity we developed three concepts; ‘Artisan, Established and Heritage’. Each concept carried the history of the scenery, the architecture and culture of the Como region, with the purpose of presenting a new brand which feels like it has been around for ages.
Together with the client, we decided that the “Established” concept was the most appropriate direction for the brand. The primary colours of the brand are white and black. White for still water, the all natural product. And black for the sparkling water.
RESULT
The result of the first process is a strong and clean brand identity that breathes establishment. It includes small stories such as the mountain scenery and the rare cave water.
The communication of the story is always supported with visual content of the beautiful Como region, with the beautiful colors of the mountains, forests, the lake and the constant change of air and light. The brand was ready for the first collaboration in July 2022. At a fashion show on the Acqua di Bianchi estate, the brand and product was presented for the first time.
— In the presence of eternity, the mountains are as transient as the clouds
CASE STUDY
Acqua di Bianchi
SCROLL
YEAR
2022
CLIENT
ACQUA DI BIANCHI
SERVICES
BRANDING
STORYTELLING
CONTENT MARKETING
SOCIAL MEDIA
An Italian boutique water brand located near Lake Como, the most fashionable lake in the world.
Born after forty years of natural filtration the water of Acqua di Bianchi is obtained at the Grotto of ‘Tartavalle’ in one of the oldest concessions in Italy. All it needed was a well thought-out brand with a high-profile storytelling.
When the initiators of Acqua di Bianchi came to us with high quality water and a beautiful story we joined forces to create a brand in which the story and the look and feel of Acqua di Bianchi was incorporated in all aspects. This resulted in a high end water brand that was translated into a logo, brand identity, bottle etiquette, photography, social content and so on.
— After a forty year natural filtration process
through a mountain, Aqua di Bianchi is bottled
straight at the source, the purest way of
drinking water
challenge
strategy
The water of Acqua di Bianchi is not just another water. Many spring waters come from the ground, Acqua di Bianchi is characterized as “acqua sorgente grotto”, meaning ‘water collected in a cave’. The balanced composition of the minerals, pairs the water exceptionally well with the finest gastronomy and in particular with wines and spirits.
After several strategic sessions at ‘Terme di Tartavalle’ in Italy, we concluded that Acqua di Bianchi is best positioned as a boutique gourmet product for luxury hotels and fine dining restaurants. Next to this, the product should merge perfectly in the often amazing sceneries where Acqua di Bianchi could be served. And that the usage of storytelling for marketing communication is therefore perfect. Because we don’t sell just water, we sell ’emozione’.
concept
For the brand identity we developed three concepts; ‘Artisan, Established and Heritage’. Each concept carried the history of the scenery, the architecture and culture of the Como region, with the purpose of presenting a new brand which feels like it has been around for ages.
Together with the client, we decided that the “Established” concept was the most appropriate direction for the brand. The primary colours of the brand are white and black. White for still water, the all natural product. And black for the sparkling water.
result
The result of the first process is a strong and clean brand identity that breathes establishment. It includes small stories such as the mountain scenery and the rare cave water.
The communication of the story is always supported with visual content of the beautiful Como region, with the beautiful colors of the mountains, forests, the lake and the constant change of air and light. The brand was ready for the first collaboration in July 2022. At a fashion show on the Acqua di Bianchi estate, the brand and product was presented for the first time.
— In the presence of eternity, the mountains
are as transient as the clouds
Indomie
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