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CASE STUDY

Petrea

SCROLL

YEAR

2023

CLIENT

NATUUR RESORT PETREA

SERVICES

BRANDING
WEBSITE DEVELOPMENT
CONTENT MARKETING
SOCIAL MEDIA

Crafting A Boutique Nature Escape: Petrea's Brand Identity

Natuur Resort Petrea is a unique project located in the beautiful region of the Noord-Veluwe. The resort offers 77 recreational homes for sale, including boutique suites, panorama appartments, and forest villas. At Petrea, nature sets the rhythm and serves as the foundation for all decisions. The natural homes blend seamlessly into the surroundings and have been developed with respect for the landscape.

— Petrea is a place where guests can come together, recharge, and enjoy all that the region has to offer.

CHALLENGE

Petrea challenged us to create a brand identity that aligns with the concept of the nature resort and appeals to the target audience of professional investors, recreational investors, and entrepreneurs who are interested in nature and sustainability.

STRATEGY

Our strategy began with several client sessions to define the brand and business positioning of Petrea as a luxurious nature escape that appeals to a wide range of investors. We then moved into the concept phase, designing a brand identity that exudes boutique luxury and can be used for multiple parks.

CONCEPT

The brand image for Petrea was inspired by the heather plant, a protected and iconic plant in the area. The heather plant represents nature and boutique appeal, which are central to the Petrea brand. The logo, with its clean lines and modern font, perfectly captures the boutique and nature-centric atmosphere of Petrea and is easily recognizable across all forms of communication.

RESULT

The brand identity for Petrea has been successfully launched and is now ready for the sale of units at the resort. The result of our strategy and concept was a brand identity that effectively communicates the boutique and nature-centric experience offered at Petrea.

— Nature is not a place to visit, it is home.

CASE STUDY

Petrea

SCROLL

YEAR

2023

CLIENT

NATUUR RESORT PETREA

SERVICES

BRANDING
WEBSITE DEVELOPMENT
CONTENT MARKETING
SOCIAL MEDIA

Crafting A Boutique Nature Escape: Petrea's Brand Identity

Natuur Resort Petrea is a unique project located in the beautiful region of the Noord-Veluwe. The resort offers 77 recreational homes for sale, including boutique suites, panorama appartments, and forest villas. At Petrea, nature sets the rhythm and serves as the foundation for all decisions. The natural homes blend seamlessly into the surroundings and have been developed with respect for the landscape.

— Petrea is a place where guests can come together, recharge, and enjoy all that the region has to offer.

challenge

Petrea challenged us to create a brand identity that aligns with the concept of the nature resort and appeals to the target audience of professional investors, recreational investors, and entrepreneurs who are interested in nature and sustainability.

strategy

Our strategy began with several client sessions to define the brand and business positioning of Petrea as a luxurious nature escape that appeals to a wide range of investors. We then moved into the concept phase, designing a brand identity that exudes boutique luxury and can be used for multiple parks.

concept

The brand image for Petrea was inspired by the heather plant, a protected and iconic plant in the area. The heather plant represents nature and boutique appeal, which are central to the Petrea brand. The logo, with its clean lines and modern font, perfectly captures the boutique and nature-centric atmosphere of Petrea and is easily recognizable across all forms of communication.

result

The brand identity for Petrea has been successfully launched and is now ready for the sale of units at the resort. The result of our strategy and concept was a brand identity that effectively communicates the boutique and nature-centric experience offered at Petrea.

— Nature is not a place to visit, it is home.

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