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CASE STUDY

Vélo

SCROLL

YEAR

2020

CLIENT

VÉLO CYCLE STUDIOS

SERVICES

BRANDING
STORYTELLING
CONTENT PRODUCTIONS
SOCIAL MEDIA MANAGEMENT

Creating a Brand That Shines: The Rise of Vélo

Vélo is a total body cycling workout that aims to bring a fresh and unique approach to the fitness industry. Located in a candlelit studio and featuring inspiring instructors, Vélo aims to provide an unforgettable workout experience set to the best beats and favorite tunes. Our agency was tasked with creating a brand identity, storytelling, content productions, and social media management for Vélo.

— Get your gear, get out of your hectic daily routines and get on your bike at Vélo. Within an hour you’ll feel tired but happy. Worn out but refreshed, exhausted but proud.

CHALLENGE

The main challenge for our agency was to create a brand that stood out in the crowded fitness industry, while also being approachable, European, and feminine. We wanted to create a brand that was disruptive from other fitness brands and resonated with a wide audience.

STRATEGY

Our research showed that many fitness brands have similar branding and communication strategies, often relying on power terms and aggressive messaging. We wanted to differentiate Vélo by creating a brand that was more approachable and focused on lifestyle.

CONCEPT

To achieve this, we developed a branding and logo that combined both the brand visual and logo into one cohesive design. The result was a sleek and modern design that conveyed a sense of sophistication and femininity, while still maintaining a strong and confident brand image. In addition to this, we also created a content concept that was approachable and resonated with Vélo’s target audience.

RESULT

The launch of the Vélo brand was met with great success. The approachable and feminine branding resonated with a wide audience, and the candlelit studio and inspiring instructors provided an unforgettable workout experience. Social media engagement and brand awareness increased significantly, and Vélo quickly became a top choice for fitness enthusiasts in the area.

— You are one ride away from a good mood

CASE STUDY

Vélo Cycle Studios

SCROLL

YEAR

2020

CLIENT

VÉLO CYCLE STUDIO

SERVICES

BRANDING
STORYTELLING
CONTENT PRODUCTIONS
SOCIAL MEDIA MANAGEMENT

Creating a Brand That Shines: The Rise of Vélo

Vélo is a total body cycling workout that aims to bring a fresh and unique approach to the fitness industry. Located in a candlelit studio and featuring inspiring instructors, Vélo aims to provide an unforgettable workout experience set to the best beats and favorite tunes. Our agency was tasked with creating a brand identity, storytelling, content productions, and social media management for Vélo.

— Get your gear, get out of your hectic daily routines and get on your bike at Vélo. Within an hour you’ll feel tired but happy. Worn out but refreshed, exhausted but proud.

challenge

The main challenge for our agency was to create a brand that stood out in the crowded fitness industry, while also being approachable, European, and feminine. We wanted to create a brand that was disruptive from other fitness brands and resonated with a wide audience.

strategy

Our research showed that many fitness brands have similar branding and communication strategies, often relying on power terms and aggressive messaging. We wanted to differentiate Vélo by creating a brand that was more approachable and focused on lifestyle.

concept

To achieve this, we developed a branding and logo that combined both the brand visual and logo into one cohesive design. The result was a sleek and modern design that conveyed a sense of sophistication and femininity, while still maintaining a strong and confident brand image. In addition to this, we also created a content concept that was approachable and resonated with Vélo’s target audience.

result

The launch of the Vélo brand was met with great success. The approachable and feminine branding resonated with a wide audience, and the candlelit studio and inspiring instructors provided an unforgettable workout experience. Social media engagement and brand awareness increased significantly, and Vélo quickly became a top choice for fitness enthusiasts in the area.

— You are one ride away from a good mood

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