CASE STUDY / OnsOranje
Shareable content to engage fans of the Netherlands football team
For years now, OnsOranje has been the largest social community for fans of the Netherlands football team. Once started as a project in advance and during the 2014 World Cup in Brazil, now has grown into the biggest social hotspot where fans can engage with content about the national team, the women’s national team and youth teams.
How sponsors played social samba with soccer fans
During the World Cup, we helped serveral sponsors with small and large social campaigns, such as Nike’s launch of the official Netherlands World Cup kit on Facebook, Continental’s brand activation campaign finding the perfect ‘Oranje reporter’ and ING Google Glass report on the OnsOranje Kids day.
Continental’s World Cup Reporter campaign
Nike’s kit launch for the Netherlands football team
SOCIAL MEDIA MARKEtING
Social engagement with the best fans in the world
All information about the Netherlands football team is published first on the OnsOranje website and their social media. Fans, of all ages, can engage with Oranje content on social media such as Facebook, Twitter, YouTube, Instagram and Snapchat.
Each channel has its specific usage and storytelling, such as the latest news, ticket sales and live content during matches.
Some examples of content on Facebook, Instagram and Snapchat.