APPROACH
Creating relevance in a new market
As a result of our intensive partnership with Asian Food Group, we support their suppliers with local digital growth strategies. For Kara Coconut, we built their digital presence helping to extend their reach in the Dutch market.
We defined their digital strategy, messaging, and target audience for the Dutch market. We then scaled visibility through Always-On content, short-form video, and creator-led campaigns across Instagram, Facebook, and TikTok.
GROWTH RESULTS
287%
Average growth in Instagram reach year-over-year
62%
Increase in online engagement vs '24
170K+
Dutch food lovers reached with the first influencer campaign
721K+
Unique users reached in 2024 across Facebook, Instagram and TikTok
KEY TAKEAWAYS
01
Ownership
Kara gave us full trust to define and lead their digital growth strategy, allowing us to act as an extension of their team from day one.
02
Foundation
We built a brand presence for the Dutch market from scratch. Every element was tailored to local audiences while staying true to Kara’s global identity.
Resonance
Recipe-driven content sparked deep engagement across diverse audiences. By connecting product to culture, we built trust and recognition that extended far beyond awareness.
04
Scalability
Our growth strategy was designed for year-over-year scale. Structured systems ensured consistency and results without reinventing the wheel each campaign cycle.
THE OUTCOME
From newcomer to local favourite
With a clear strategy and consistent messaging, the brand gained recognition among Southeast Asian food lovers in the Netherlands and built a strong foundation for growth.
