APPROACH
Love over intimidation
We created a brand world that feels open and welcoming, rather than exclusive to athletes or influencers. Vélo combines a premium look with a personal tone, supported by a booking flow built for ease and connection.
From the energy of the studio to the clarity of its digital touchpoints, every element was designed to turn exercise into experience. The result is a brand that attracts a broad community and keeps riders coming back.
GROWTH RESULTS
3.2
more bookings in the first 3 months after launch
>350K
Organic reach from social content within the first 6 weeks
4.9★
Average rating across Google & Classpass within first quarter
100%
Studio capacity reached within weeks of opening, with a waitlist
KEY TAKEAWAYS
01
Positioning
We built a strong and inclusive brand story that inspired emotional buy-in from day one, transforming Vélo into a movement everyone wanted to be part of.
02
Structure
We optimised every digital touchpoint, from booking to content, ensuring clarity and ease of use. A seamless experience reinforced credibility and made growth sustainable.
Content
We developed short formats and amplified authentic community stories. This approach boosted organic reach and created a content engine rooted in real people and impact.
04
Trust
We acted as Vélo’s strategic partner, not a supplier. Shared ownership and consistent collaboration defined the launch and laid the foundation for long-term growth.
THE OUTCOME
From first ride to lasting impact
Vélo has grown into a modern fitness brand defined by inclusivity, community and ambition. With a premium yet personal identity, it now runs on a foundation built for scale, loyalty and long-term growth.
