APPROACH
Driving Member Growth Through a Social-First Strategy
We developed a content-driven approach to build awareness and drive member sign-ups — blending scroll-stopping creatives with targeted advertising to grow Rivvia’s community in Amsterdam.
AI supported the process behind the scenes, from refining audience targeting to analysing short-form video performance in real time, enabling sharper creative decisions with every iteration.
GROWTH RESULTS
350+
New members leads generated
€11
Efficient lead cost through short-form video
500k+
Impressions across platforms
41%
Average hookrate on short-form content
KEY TAKEAWAYS
01
Social Proof
We showcased real people in real spaces. Member-driven content moved beyond studio-style aesthetics, proving the experience and sparking genuine community engagement both online and offline.
02
Audience
Each asset taught us what to keep, tweak or kill. AI-driven insights sharpened creative and media performance, compounding learnings with every iteration for smarter growth.
Lifestyle
Our strongest results came from selling moments, not memberships. By focusing on lived experiences, we turned everyday activity into relatable stories that resonated and converted.
04
Scale
By leading with content, we transformed a single building into a scalable brand. Each new video amplified reach, multiplying impact across channels and markets.
THE OUTCOME
From Newcomer to Fixture
Rivvia launched with no local presence. Now, it’s a recognizable name with a distinct voice, premium positioning, and a growing member base in Amsterdam. With always-on, AI-enhanced content production and smart digital campaigns, Rivvia is positioned to scale further across Europe.
