APPROACH
Built to grow, not just to launch
From the first store launch to international expansion, we built a digital setup with Shopify+ focused on scale, ownership and full-funnel performance.
AI played a role throughout, from predictive sizing and merchandising to media optimisation and conversion testing, allowing us to move faster, smarter, and more consistently. Every move was designed to support long-term brand and business growth from within.
GROWTH RESULTS
100%
Revenue growth year over year for seven consecutive years
2x
Uplift in conversion after store redesign and AI-assisted funnel optimisation
26%
Increase in AOV through better size availability and stock control
18%
Drop in return rate after smarter sizing tools and payment restructuring
KEY TAKEAWAYS
01
Ownership
We operate from inside the brand, leading digital growth with full responsibility for performance, structure and long term direction.
02
Structure
We built a scalable digital foundation that supports content, commerce, media and data across all active markets and teams, reinforced with AI-driven insights to continually adapt and refine.
Partnership
This collaboration spans eight years, multiple phases and shared ownership. Built on trust, strategic clarity and consistent execution.
04
Consistency
Strategy is nothing without execution. By infusing AI into our day-to-day operations, we’ve delivered both, consistently, for eight years.
THE OUTCOME
From heritage icon to digital contender
Lois Jeans now runs a connected, data-driven digital business with real scale, margin and a clear path to grow further, enhanced by AI-enabled decision making at every level.
