APPROACH
We're not selling water, we sell 'Emozione'
That belief shaped every move. From Lago di Como to La Dolce Vita, Acqua di Bianchi stands for elegance, passion and perfection. We translated that emotional world into a brand rooted in Italian heritage and refined for modern luxury.
Every element was considered, from naming and identity to tone and touchpoints, building a foundation for a timeless lifestyle brand. The result is a premium water label designed to carry the spirit of Italy into modern culture with confidence.
GROWTH RESULTS
3282%
Follower growth turning a new brand into a digital presence
124
New business requests from the launch campaign
2
International Taste Institute Awards
100%
Satisfied Client
KEY TAKEAWAYS
01
Emotion
We built a premium brand anchored in Emozione, going beyond function to connect deeply with feeling, storytelling and cultural resonance across every brand expression.
02
Visuals
We created a timeless, ownable identity rooted in Italian luxury. From logo to palette and typography, every element was designed to stand apart and last.
Precision
Every word, every bottle, every pixel was intentional. Supported by AI-assisted creative checks and insights, we built a brand system with consistency and control.
04
Digital
We translated the brand into a Framer site that balances elegance with performance. Designed to inspire, optimised with AI, and ready to scale internationally.
THE OUTCOME
A brand that elevates every luxury table
Already present in circles of excellence, from Michelin-starred restaurants and boutique hotels to luxury car brands and superyacht providers.
With a clear brand world and emotional core, Acqua di Bianchi is ready to expand further into fine dining, boutique hospitality and luxury retail, without losing its soul.
