APPROACH
Build what the brand deserves
We crafted a Shopify store for Les Mères that merges emotional storytelling with strong technical performance, then evolved it further through ongoing CRO improvements.
Every element, from structure and flow to content and conversion, was refined over time to reflect the brand’s sophisticated identity and optimize performance.
The result is a growth-ready store that keeps the story of motherhood front and center.
GROWTH RESULTS
24%
Uplift in conversion after latest store redesign and AI-assisted funnel optimisation
107%
Average revenue growth annually over the last 5 years
18.2%
Returning customer rate, over double the online jewelry average
47.8%
Order growth over the last 3 years after a steady expansion
KEY TAKEAWAYS
01
Translation
We transformed a sensitive, emotional brand into a native e-commerce experience that communicates the story and makes the brand feel alive online.
02
Ease
We built a Shopify platform that feels natural to manage, easy to scale and ready for growth without technical barriers.
Feel
The look and story now align seamlessly. Digital design and narrative come together to create a brand that feels consistent and authentic.
04
Partnership
We worked side by side with the founder to craft a platform that truly fits the brand and its long-term vision.
THE OUTCOME
From physical presence to digital growth
Les Mères has evolved into a brand with a strong online foundation. With the right platform, tools and storytelling, it now has the structure and scale to grow with confidence.
