New Amsterdam Surf Association (NASA)
01
APPROACH
Structure first, scale second
Before adding budget, we rebuilt the foundation. Email and automation moved to Klaviyo. Meta and Google Ads were restructured around clearer campaign logic. Creative output went up, with more ads and a steady testing cadence. On top of that, we introduced our ad creative engine: a system that delivers consistent, on-brand and performance-driven creatives for Meta.
GROWTH RESULTS
Klaviyo
Full migration, giving NASA a solid base for owned channels and automation.
Restructured ads
Meta and Google Ads accounts rebuilt for cleaner signals and faster optimisation.
Creative engine
On-brand, performance-driven ad creatives, produced as a system.
More creatives
Higher ad volume and structured testing, so every campaign learns faster.
KEY TAKEAWAYS
01
Foundation.
Growth needs structure. We fixed the setup before scaling it.
02
Velocity.
More creatives, more tests, faster learning cycles.
Consistency.
The creative engine keeps every ad recognisably NASA, at volume.
04
Ownership.
Email, paid and creative run as one connected system.
THE OUTCOME
Built for the next wave
NASA now runs on a connected performance setup across email, paid and creative, with the structure and creative output to scale.