Sealed

Sealed

Sealed by RM Sotheby’s

012

Content production for collector car private sales in Europe

Content production for collector car private sales in Europe

Content production for collector car private sales in Europe

Client

Client

Sealed

Sealed

Work

Work

Strategic Reach

Strategic Reach

Since

Since

2018

2018

Industry

Industry

Automotive

Automotive

Brand

Brand

Sealed is the private sales division of RM Sotheby’s, offering confidential private sales and sealed-bid auctions for exceptional collector cars. Its launch coincided with a state-of-the-art showroom and workshop facility ten minutes from Amsterdam Schiphol, joining the Los Angeles showroom that has served as the American base since 2012, with a new London showroom to follow.

Sealed is the private sales division of RM Sotheby’s, offering confidential private sales and sealed-bid auctions for exceptional collector cars. Its launch coincided with a state-of-the-art showroom and workshop facility ten minutes from Amsterdam Schiphol, joining the Los Angeles showroom that has served as the American base since 2012, with a new London showroom to follow.

APPROACH

One facility, every format

We started with Real Art on Wheels, the Netherlands’ leading collector car dealership. When it joined RM Sotheby’s and became the European base of Sealed, our production moved with it, such as editorial photography, short-form content for social, long-form film for YouTube and whatever needed to fuel the Sealed platform. Shot in house or on location, produced to the visual standard of an international auction house.

GROWTH RESULTS

Photography

Editorial imagery for every listing on the Sealed platform.

Short-form

Social content that puts each car in front of collectors fast.

Long-form

In-depth films for YouTube and the Sealed website

On location

Produced in-house at the Amsterdam facility

KEY TAKEAWAYS

01

Standard

Content that matches the visual language of RM Sotheby’s.

02

Proximity

On site in Amsterdam or on location, close to every car and every arrival.

03

Range

Productions from every format from stills to long-form film

03

04

Discretion

Content built for a market where the right buyer matters more than reach

THE OUTCOME

A European content base for a global name

Sealed’s European private sales now run on a consistent content production, from the first photo to the full film.

DELIVERED

Strategy & Concepting

Short form video productions

Long form video productions

Photography

DELIVERED

Strategy & Concepting

Short form video productions

Long form video productions

Photography